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Video: You can’t spell entertainment without AI

Watch this session, recorded at Google Cloud Next 2025, featuring The Weather Channel and The Sherlock Company. 

What's behind game-changing strategies

It’s no secret that AI is a driving force behind some of the most innovative and engaging entertainment experiences today, but do you know how the AI hidden behind the scenes comes together to captivate audiences and accelerate business? In this session, a panel of leading media & entertainment executives will reveal their AI strategies and tactics on everything from content creation, enhancing viewer engagement, streamlining content delivery, overcoming challenges around data privacy, and more. Gain invaluable insights to help implement AI in your media strategy and position your organization for the future of entertainment.

Speakers:
Miles Ward, CTO, SADA

Dorren Schmitt, VP, IT Strategy and Innovation, The Weather Channel

Simon Clark, CEO, The Sherlock Company